Instagram is an online mobile application used to share photos and videos. Instagram followed in the footsteps of Facebook and Twitter and quickly became a popular social media tool. Use different filters with photos taken with their mobile phones And so they can easily upload those photos and share them with their friends (or account followers) using Instagram app. Recently, videos have been introduced on instagram followers, now they can be uploaded. But Instagram video clips are limited to 3 to 15 seconds.
Why do companies choose Instagram?
There are more than 300 million Instagram users worldwide.
About 70 million images are uploaded daily.
This account is “free” to set up, so it has a low barrier to entry.
It is a medium with which you can easily share content 24 hours a day.
Which companies are successful in using Instagram?
Companies like Levis, L’oreal and hundreds of others can use this tool:
to raise awareness of their products and services
to increase brand awareness
Make community and productive contributions to inspire and engage potential customers with their products, services or brands.
Run successful promotions, contests and giveaways.
Marketing success for small businesses with Instagram
Instagram seems to be especially popular with product-based businesses. because it looks like a picture Many companies use products such as clothing, accessories, cosmetics or even food companies. Instagram has been successful as the app allows posting and sharing photos of wearing or using these products. For example, food manufacturers can post photos of themselves eating, sharing food, or entertaining friends. using their food products This success isn’t just for big brands, as many smaller businesses have harnessed the power of Instagram to attract their customers. The Kettle Black in Melbourne, for example, had more than 45,800 followers in a month. March 2016 Other Instagram users will be interested or looking.
Influencer Marketing
Blogger, social media star and media figures have amassed a loyal following online. With hundreds and sometimes thousands of people following their Instagram accounts, this group of “influencers” means very few people are ready to see your product or service. An audience has been created for you. Engagement is created and leveraged by uploading your products to Instagram or by featuring popular bloggers or Instagram account owners so you can grow your audience faster. That’s why it’s important to take the time to identify. The most important ‘influencers’ in your industry and how to leverage them. Visit here for how to measure social media marketing performance.
Hashtags – what is it?
How can it be used to increase business visibility?
I suggest that if you are interested in getting on Instagram, you should spend some time researching hashtags beforehand. Hashtags are tags you can add to captions you upload. Creating a hashtag You must use the # symbol before the tag and add a keyword or several keywords after the hash without spaces. Your hashtag could be: #fashion #style #jeans #lovestyle You are probably already familiar with it because it is popular on Twitter, but if you are not online to see how it works The purpose of hashtags is to tag your photos in a “searchable” or “popular” topic or category on Instagram.
