Writingley
    Facebook Twitter Instagram
    Wednesday, February 8
    • Privacy Policy
    • Disclaimer
    • Contact Us
    • About Us
    Facebook Twitter Instagram LinkedIn VKontakte
    Writingley
    • Home
    • Business

      How Are Printed Biscuit Boxes Beneficial?

      February 4, 2023

      How to Get Spell Check on My Samsung Phone?

      February 2, 2023

      The Ultimate Guide to Ibomma Telugu Movies Alternatives

      February 2, 2023

      What is Strategic Marketing? A Comprehensive Guide for Businesses

      January 28, 2023

      What Are Three Types of Whisky?

      January 28, 2023
    • Technology

      TP Link Extender Keeps Saying Wrong Password? Let’s Fix It!

      January 28, 2023

      How to Boost Linksys Router Performance?

      January 28, 2023

      Netgear Satellite Not Found? Let’s Fix It!

      January 28, 2023

      Netgear Extender Firmware Update Failure? Try This!

      January 28, 2023

      Lightning Arresters: A Detailed Guide About Lightning Arrester Types And All Other Info You Need To Know

      January 27, 2023
    • Home Improvement
    • Lifestyle
      • Fashion
      • Travel
      • Health
      • Art
      • Recipe
      • Pets
      • Fitness
    • Gaming
    • More
      • Digital Marketing
      • Automobile
      • Real Estate
      • Education
      • World
      • Law
      • Finance
      • Sports
      • Entertainment
    • Contact
    Writingley
    You are at:Home » What is a Business Blog and Why You Need One
    Business

    What is a Business Blog and Why You Need One

    david harnoldBy david harnoldDecember 5, 2022Updated:December 6, 2022No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    What is a Business Blog and Why You Need One
    Share
    Facebook Twitter LinkedIn Pinterest Email

    What is a business blog? Do you really need it? At the time of digital transformation, creating a blog for your company is essential. Its purpose is absolutely not the same as a diary. It is a publication space for optimized content with high added value. Customers and prospects will be able to read your optimized articles, and discover your universe. In other words, it can become a powerful marketing tool to develop your turnover. So, ready to go into the details? Let yourself be guided to understand what a blog is and how it can boost your business.

    What is a professional blog?

    Definition of this type of blog

    It is a space that can be defined as a channel for disseminating information with high added value on the web for a specific audience. It thus allows you to interact with a community made up of new customers, prospects, loyal customers, and even fans! It is directly linked to your website. To manage your blog, you can use a content management system. According to W3Tech (a company that performs web statistics), the most deployed system is WordPress. 60% of websites use this CMS (Content Management System). Moreover, it is an ideal tool to manage your business thanks to these different extensions (e-commerce, blog backup, e-mail list, etc.). In addition, it has been appreciated by Google for its robustness and stable architecture for many years.

    Its basic function

    It allows you to publish and exchange with your community. Indeed, it is dedicated to writing articles related to your theme. As soon as they are published, you begin an interaction with your customers – if you already have one – and your prospects. Publication is in the form of articles with different tones: humorous, advice, trends, tips, feedback from successful or unsuccessful experiences, etc. Your editorial line reflects the image of the company, and regularly feeding your blog becomes essential. If you don’t have ghostwriting skills and don’t have the time to do it, that’s where the SEO (Search Engine Optimization) writer comes in.). Each company has its own personality, and the copywriter writes according to your vision. In addition, he also knows how to optimize articles to generate qualified traffic through natural referencing. 

    The corporate blog: why you need it

    To ensure a presence on the web

    To fully understand the usefulness that your blog can bring, the INSEE (National Institute of Statistics and Economic Studies) published in May 2018 a study entitled: “Social media, websites, market place: showcases for companies”. According to INSEE, the term “social media” encompasses social networks, blogs and websites. According to this study, companies with more than 10 people using social media increased from 18% in 2013 to 41% in 2017. Suffice to say that the place that a company can occupy on the web goes through the creation of a blog with its entire ecosystem (YouTube, Facebook, Instagram, Twitter, Pinterest, etc.).

    To implement a digital marketing strategy

    Your blog can become a powerful tool to promote yourself, your business, communicate with customers and ask for their feedback. You are thus closer and attentive to the needs of your audience. By adding your visibility on all distribution channels, you will improve your inbound marketing. This approach to digital marketing is more natural since it is the customers who come to read you (articles) or watch you (photos, videos). However, it is recommended to consider your blog as your main tool for distributing content. Indeed, it is a space that belongs to you, it is you who establish the rules, and no one can delete your account. On the other hand, if you no longer respect a new policy of one of the social media, they may well “reserve the right to delete your account”.

    To generate qualified traffic

    Regularly published articles will generate natural traffic, and show Google that the blog is alive. It thus rises, as it goes, towards the Holy Grail of the first page of Google results. You will strengthen your network with new partners who will say to themselves: “hey, this site is offered on the first page! Let’s take a look at it”. You gain visibility, you get more visits, and these prospects can very well become your customers. Do you thus realize the development potential of your turnover?

    In order to support you in this evolution, our SEO web editors will bring you real added value. They adapt to your design, your editorial line, while optimizing the articles for Google. They are also able to advise you on your marketing strategy and assist you in your many tasks when your days are already busy.

    The professional blog is a preferred digital distribution channel among other social media. It is therefore an undeniable asset for your digital marketing strategy. It also gives a 2.0 image of your company while remaining close to its customers. So, if you haven’t created your business blog yet, it’s high time to start and succeed in your digital transformation.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleFrom Eastern to Western Kurtas: A Fashion Trend That’s Taking Over
    Next Article Increase Blog Traffic: Your Best Ally
    david harnold

    Related Posts

    How Are Printed Biscuit Boxes Beneficial?

    February 4, 2023

    How to Get Spell Check on My Samsung Phone?

    February 2, 2023

    The Ultimate Guide to Ibomma Telugu Movies Alternatives

    February 2, 2023

    Comments are closed.

    Archives
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • September 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • September 2019
    • June 2019
    • May 2019
    • September 2017
    Categories
    • Art
    • Automobile
    • Business
    • Daily Bites
    • Digital Marketing
    • Education
    • Entertainment
    • Fashion
    • Finance
    • Fitness
    • Gaming
    • Health
    • Home Improvement
    • Law
    • Lifestyle
    • Pets
    • Real Estate
    • Recipe
    • Sports
    • Tech
    • Technology
    • Travel
    • Uncategorized
    • What's hot
    • World
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    Don't Miss

    5 Steps to Better Prostate Health

    Who is Melissa Esplana? An Overview Of Melissa Esplana’s Career, Personal life, And Other Information

    Making the Right Choice: A Comparison On 3 Tab vs Architectural Shingles for Your Roof

    Insta Aero APK 21.0.0 Download Official App 2023

    E-mail Newsletter
    • Facebook
    • GitHub
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
    Footer menu
    • Privacy Policy
    • Disclaimer
    • Contact Us
    • About Us
    About

    Welcome to writingley.com, it is the right choice for interesting articles, updates, amazing facts on many topics including technology, food, health, recipes, and traveling. We are determined to provide you with the best of our work and we hope you enjoy our articles.

    Facebook Twitter Instagram LinkedIn VKontakte
    Popular Posts

    5 Steps to Better Prostate Health

    February 7, 2023

    Who is Melissa Esplana? An Overview Of Melissa Esplana’s Career, Personal life, And Other Information

    February 7, 2023

    Making the Right Choice: A Comparison On 3 Tab vs Architectural Shingles for Your Roof

    February 7, 2023
    Copyright © 2023. All rights reserved by Writingley.
    • Home
    • About Us
    • Contact Us
    • Disclaimer
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.