What is a business blog? Do you really need it? At the time of digital transformation, creating a blog for your company is essential. Its purpose is absolutely not the same as a diary. It is a publication space for optimized content with high added value. Customers and prospects will be able to read your optimized articles, and discover your universe. In other words, it can become a powerful marketing tool to develop your turnover. So, ready to go into the details? Let yourself be guided to understand what a blog is and how it can boost your business.
What is a professional blog?
Definition of this type of blog
It is a space that can be defined as a channel for disseminating information with high added value on the web for a specific audience. It thus allows you to interact with a community made up of new customers, prospects, loyal customers, and even fans! It is directly linked to your website. To manage your blog, you can use a content management system. According to W3Tech (a company that performs web statistics), the most deployed system is WordPress. 60% of websites use this CMS (Content Management System). Moreover, it is an ideal tool to manage your business thanks to these different extensions (e-commerce, blog backup, e-mail list, etc.). In addition, it has been appreciated by Google for its robustness and stable architecture for many years.
Its basic function
It allows you to publish and exchange with your community. Indeed, it is dedicated to writing articles related to your theme. As soon as they are published, you begin an interaction with your customers – if you already have one – and your prospects. Publication is in the form of articles with different tones: humorous, advice, trends, tips, feedback from successful or unsuccessful experiences, etc. Your editorial line reflects the image of the company, and regularly feeding your blog becomes essential. If you don’t have ghostwriting skills and don’t have the time to do it, that’s where the SEO (Search Engine Optimization) writer comes in.). Each company has its own personality, and the copywriter writes according to your vision. In addition, he also knows how to optimize articles to generate qualified traffic through natural referencing.
The corporate blog: why you need it
To ensure a presence on the web
To fully understand the usefulness that your blog can bring, the INSEE (National Institute of Statistics and Economic Studies) published in May 2018 a study entitled: “Social media, websites, market place: showcases for companies”. According to INSEE, the term “social media” encompasses social networks, blogs and websites. According to this study, companies with more than 10 people using social media increased from 18% in 2013 to 41% in 2017. Suffice to say that the place that a company can occupy on the web goes through the creation of a blog with its entire ecosystem (YouTube, Facebook, Instagram, Twitter, Pinterest, etc.).
To implement a digital marketing strategy
Your blog can become a powerful tool to promote yourself, your business, communicate with customers and ask for their feedback. You are thus closer and attentive to the needs of your audience. By adding your visibility on all distribution channels, you will improve your inbound marketing. This approach to digital marketing is more natural since it is the customers who come to read you (articles) or watch you (photos, videos). However, it is recommended to consider your blog as your main tool for distributing content. Indeed, it is a space that belongs to you, it is you who establish the rules, and no one can delete your account. On the other hand, if you no longer respect a new policy of one of the social media, they may well “reserve the right to delete your account”.
To generate qualified traffic
Regularly published articles will generate natural traffic, and show Google that the blog is alive. It thus rises, as it goes, towards the Holy Grail of the first page of Google results. You will strengthen your network with new partners who will say to themselves: “hey, this site is offered on the first page! Let’s take a look at it”. You gain visibility, you get more visits, and these prospects can very well become your customers. Do you thus realize the development potential of your turnover?
In order to support you in this evolution, our SEO web editors will bring you real added value. They adapt to your design, your editorial line, while optimizing the articles for Google. They are also able to advise you on your marketing strategy and assist you in your many tasks when your days are already busy.
The professional blog is a preferred digital distribution channel among other social media. It is therefore an undeniable asset for your digital marketing strategy. It also gives a 2.0 image of your company while remaining close to its customers. So, if you haven’t created your business blog yet, it’s high time to start and succeed in your digital transformation.