Attractive web designs are essential to get more customers today. But if you focus solely on aesthetics, you will drive away a lot of potential customers. You should focus on your final goal of getting more sales. There are also other critical aspects in web design you should not ignore. Here are some mistakes to avoid when designing a website.
Lack of usability
Users will make purchases only if the website is easy to use. If the website is cluttered and visitors don’t know how to use the site, you will lose a lot of customers. All the elements on the site should be neatly arranged and the products categorized. If the website is easy to use, you will get repeat purchases as the visitors will revisit your site. Work with a website designing company in Delhi to optimize for usability.
Several factors make it difficult for the audience to use the website. Page load speeds and website responsiveness are two essential elements to consider when designing your site. The site should load fast and not keep the audience waiting. If it takes too long, visitors will leave without making a purchase. The next thing to consider is whether the site adapts to the screen of your customers’ devices. If the site doesn’t adapt to their mobile screens, they can’t read your content which affects conversion rates. So, it is necessary to work with a website designing company in Delhi to create a responsive web design.
Copying other designs
When web designers start working on their projects, they would feel struck. They don’t know what to do next, and so they would look at other designs for inspiration. But some designers get carried away and feel the urge to replicate the design. They would think that having the same design would attract more customers. But this mistake would prove costly, as customers won’t see anything unique about the design. If you hire a website designing company in India, make sure they create original designs.
Customers expect unique experiences from their brands today. There are so many players in the market, and they all provide similar experiences. So, unique and original designs that address customer needs can win their approval. You have to study your audience and what they expect from your brand. Then, work with a website designing company in India to create a design that addresses their innermost needs. When you create personalized designs, you will get a lot of customers who will rally around your brand.
Use of Visuals
Some designers will opt out of visuals in the belief that visuals divert the attention of visitors from the main message. They focus more on communicating the brand message through text and don’t use visuals to dilute it. Their concerns are valid, only that they go overboard. People are attracted to visuals, so they are crucial to driving conversions. Human beings make judgments based on sight, so it is necessary to include visuals in the website.
Another extreme is when designers use too many visuals to win people’s attention. This approach also would affect your business, as people get distracted from their goals. They would leave the site and forget that they came there to buy a product.
It is crucial to learn how to use the images effectively. If the images are not kept at the right distances, it will affect readability. Also, the images should enhance the textual message and not lay there just for aesthetic purposes. They should be placed right before and after the relevant text. Finally, the images should be compressed and their sizes reduced. Uncompressed images could slow down the site, so it is necessary to optimize the site.
Lack of Contact Information
Once a visitor has decided to try your products, he will look for the contact information. But if you don’t have contact information on your website, it could be a huge turnoff. You also will lose high-paying customers just because of this mistake. The ultimate goal of your business is to make more revenue, so it is imperative to include contact information on your website.
Highlighting the contact information is equally important as including contact details. The “Contact Us” button should be clear and visible. You can use bright colors to highlight the contact button. That is the only way customers can reach out to you and communicate their interest in your products and services.
Some mistakes are too costly for your business to make. Web designs can either attract customers or drive them away. All you need is a website that uses minimalistic design and focuses on its function. But if you want to increase its aesthetic value, make sure that you do not go overboard.