Writing a book is much easier than selling it. This is one thing that many of the new authors do not realise. When we plan on writing a book and choose a topic on our own, we are quite enthusiastic about writing on the topic that we are passionate about. There is a lot that we can write on it as it is of our interest. But then what?
What will happen after my book gets published? How will I sell it online as well as offline? How will people get to know about my book?
The questions like how to sell my novel are very common among starters. For them there is neither any luck nor the word of mouth that would work and make their novel successful. It is all about visibility, awareness and sales that help them sell books in India. In case you are an influencer on social media, nothing better than that. But if you are not, a book tour may also be out of the question. In this article I will be telling you about some tried and tested marketing tips that have helped many authors to sell their books online.
Develop a website
To let people know about your book, you need to connect with your target audience. And building a website would be the first step that will target you towards the potential readers and help you sell your book online. If you feel you need some professionals around you to get this done, hire any of the popular book marketing agencies in India. They will guide you throughout. But again, you need to understand this will not happen overnight. You will start with zero traffic and with time as well as consistent promotional efforts you will be able to increase the audience.
We live in an era where everything is googled before bought. Therefore having a website will give you and your book the much needed recognition and act as a great marketing tool to build your audience.
Choose a social media platform wisely
The moment anyone asks me a question about how to sell books online in India, my answer is ‘through social media.’ Social media plays a vital role in defining your product’s visibility and sentiment. But not every social media platform is made for you. You need to choose the right platform, depending on the content of your book. For example if your target audience is budding entrepreneurs or any business professionals, you can try prompting it on LinkedIn, Facebook, Twitter etc. If your novel is about a particular topic like graphic designing then platforms like twitter and pinterest would provide you better dance. Long story short, join groups and choose pages that are relevant to your novel’s topic. Rather than forcing your novel on people, allow natural connections,share your knowledge with people and build a reputation on your own.
Give in order to receive
You might have heard about good karma. Well it does work. If you will help people without expecting anything in return, good things will happen to you as well. It is not just the question of how to sell more books online but more importantly about naturally getting your target audience’s support and attention on the launch day. You should plan your publishing in the long term. It should not be a case where you suddenly come up with a novel and ask people to consider it as your hidden talent. An author needs to have a history where people know him or her as a writer. The more people become familiar with your work the better would be the response. This way you can get the trust of your audience in advance. This little tip will give you the answer of the question (how to sell 10000 books) that you keep on asking google.
Each of the efforts are easier said than done. In order to keep the buzz going about your book, you need to create content that is relevant to the ongoing trends. Also if you are specific about the topic, be confined to the target audience.
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