Last Updated on July 29, 2022 by Kamran Wazir
When promoting a virtual summit, you should know a few essential things. First, you should consider building a relationship with your virtual audience. One way to do this is by automating follow-up emails. If you want more subscribers, you should automate your follow-up emails. The benefits of using virtual summit software are many. Here are just a few of them. Read on to learn more about the advantages of using virtual summit software.
Promoting a virtual summit
One of the easiest ways to attract speakers to a virtual summit is to create an event landing page and send it to your target audience. However, it is essential to remember that creating promotional content for each speaker is time and labor-intensive. Instead, you should create ready-to-go email templates, social media content, and personalized speaker pages. The landing page is also an effective way to track the number of attendees and speaker registrations.
According to Goldcast, virtual summits are an effective marketing strategy for a new product or service, as they can help you reach a wider audience. Often, it can be a great way to gain insight and feedback from respected industry leaders. You can even use virtual summits to test a new idea before launching it to your target audience. For example, Jess Krieger has used virtual summits to attract more leads and subscribers to her new company, Lifestyle Entrepreneurs Press. However, in addition to reaching a wider audience, it also requires more planning, content, and technology.
Building a relationship with a virtual audience
Whether planning a live or virtual speaker session, you’ll need technical support for your webinar. These specialists can help your speakers prepare and present their materials, answer questions, and monitor any issues that may arise. This will give you more time to build a relationship with your virtual audience and maximize the effectiveness of your webinar. You can even encourage social media engagement to get more feedback from your virtual audience.
While it may seem counterintuitive, it’s essential to consider your primary purpose for the virtual summit before selecting the software. Is it to generate new revenue? In this case, you’ll want to consider whether you’d be better off generating leads through free signup than one from a premium product. A free signup list isn’t worth much if your primary objective is lead generation. You can also consider making the content available to your list for free. Often, the lifetime value of a subscriber’s email address far exceeds the revenue you earn at the summit.
Automating follow-up emails
You’ve already created an online opt-in form to collect new leads. You can then use the software to send them follow-up emails. These emails will welcome new leads and provide them with ways to learn more and get in touch with you with any questions. The most crucial page of the email sequence is the offer or sales page. Here you should convey the value of the All-Access Pass and encourage them to upgrade.
Another way to collect feedback from summit participants is to send surveys. While this may sound simple, surveys are highly effective. Make sure you tailor these surveys for different groups, such as those who didn’t purchase or those who upgraded. This way, you can be certain you’ll get the most helpful feedback. For instance, don’t send the same survey to non-buyers and paid customers. They might not feel comfortable sharing their feedback online.
Getting more subscribers
The most important metric to measure for a virtual summit is email subscribers. The goal of a summit is to validate your new product and service with your target audience. It allows you to have one-on-one conversations with them and understand their problems. Collecting information about the people who want your product or service, you can develop a more valuable product that solves their problems. This can be done by using virtual summit software.
To maximize the value of virtual summits, you need to know your audience. Try to find the same topics as your competitors. For instance, if you’re a fitness expert, target your audience by the interests and beliefs of your audience. Alternatively, if you’re a personal development coach, target your audience by following people who have similar interests and goals. Then, send emails to them reminding them of your summit.
