In 2019, there were 3.5 billion active social media users in the world. Due to the COVID-19 pandemic and stay-at-home orders, it is safe to assume that this number has vastly grown.
Users are always looking for new content to look at which creates a change in trends. What social media marketing trends should your business implement right now? Read on to learn five of them.
1. Live Streams
One of the best social media marketing trends that businesses should hop on is the use of live streams. Because many people choose to stay indoors due to the pandemic, you can bring information straight to their devices.
There are several reasons to do a live stream, these are some of the most common:
- Influencer live stream
- Branded live stream
- Online workshop
Using an influencer in your social media marketing plan can gain your company trust from the audience you want to connect with. Check here for more info on the popularity of video consumption.
2. Purpose-Driven Missions
Every social media strategy gets created based on what an audience needs and discusses. What a lot of people are talking about nowadays is climate change and ways to help the environment.
As a business, you should find creative ways to join this conversation. This is another step of marketing that can build trust.
3. Social Media Stories
Digital marketing has made it easy to create temporary posts with the use of stories. You can find stories on apps like Snapchat and Instagram.
These will differ from posts on the feed but aren’t great for every brand. For example, your target audience might not use Snapchat or Instagram at all. In this case, the use of stories would be pointless.
For businesses that can benefit from stories, you can use them in the following ways:
- News
- Updates
- Special offers
You can also use stories as a call to action (CTA). This could be something as simple as leading your audience to your latest feed post.
4. Augmented Reality (AR)
Another social media solution that is beneficial to businesses that sell products online is augmented reality. AR blends physical and digital elements to give customers a better user experience.
If you sell art, furniture, etc., you can allow your customers to place and preview those items in their homes. This will make them more likely to purchase with you.
5. Content
In business marketing, content creation is key to success. Although blogs are important, consider easy to consume content like podcasts and newsletters. These are things your customers can enjoy when they are on the go.
Social Media Marketing Trends to Use in 2021
There is still plenty of time left in 2021 to hop on the best social media marketing trends out there. As people continue to spend more time online, you must find the right way to reach your consumers.
In this digital era, almost nothing is off-limits. Take what you learned from this guide to boost your digital marketing.
For extra helpful tips on business and more, check out the other posts on our blog.
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