In the past few years, technology has advanced so far that people cannot live without them. Not just technology, but also digital marketing methods have improved drastically. Technology has transferred communication of business from email to the internet. However, that doesn’t mean you need to neglect the traditional marketing methods.
Even though written communication has gone paperless, one factor remains printed and that is the business card. Most large and small businesses still print their business card to seize every marketing opportunity.
Business cards not only help companies to share their company information but also create a trustable image of the brand. Hence, it’s very important to carry a business card. In this article, we will discuss the reasons why business cards are still one of the most important factors for a company.
Brand Identity Marketing
A business card will represent the brand of your company. Not only does it shares the important information of your business such as phone number, email, website, name, address, title but also increases the exposure of the overall image of your company. Additionally, the logo of the company is displayed on business cards to increase brand identity. Apart from that, the color, texture, and fonts also convey a strong message regarding the type of your business. As per TBH Creative, brand identity will help you to differentiate your business from your competitors.
If you want to increase the identity of your brand, implement some great printing techniques such as foil stamping, embossing, laminating, or thermography. Business cards also reflect the company’s personality.
Conveys Preparedness and Professionalism
Professionalism is the most important aspect of a business. Additionally, images also carry an importance. Having a well-designed business card on hand will help you to showcase the proper planning and professionalism of your business. If someone asks for your business card and you fail to give it to them, it will create a bad impression of your business. Customers and clients might also start questioning professionalism. Hence, you need to carry lots of business cards that are protected by a card case.
Faster than Sharing Digital Information
There are tons of different applications on smartphones that will allow you to share information about the business. But, it takes a little time. For instance, unlocking your phone to open the application takes some time.
On the other hand, if you carry business cards, you’ll be able to share important data about your business quickly and easily. If you’re in a networking event, you can hand over multiple business cards within seconds. As the workplace is fast, time matter very much and nothing will beat the quick handing process of business cards.
They are Essential in International Business
Upgrading your business to international is possible as global working opportunities are blooming. Business cards are not only essential for international business but they are also used ceremoniously. For instance, business cards are treated with respect in Asian countries. The business cards are often presented with two hands and they never toss away the cards. In Japan, business cards are one type of ritual and they provide a formal introduction of a person. In the Middle East, business cards cannot be exchanged with left hands.
Whether you’re starting a new business or planning to expand your existing one, business cards still dominate. Remember that opportunities can occur at any time. Hence, you need to keep your business cards handy. Exchanging business cards will help you to create a connection with customers or clients.