Does your last paragraph matter when you are talking about SEO? For many writers, the last paragraph is the perfect place to summarize everything going on with the article. They write a few lines, add a call to action, and sign off at the end. But before you race off to finish your blog post and update it on your website, you might want to take some time with it. Like it or not, the purpose of the last paragraph far extends beyond summarizing everything that’s going on in the content.
Is the last paragraph important for SEO?
The last paragraph is important for SEO because it gives the reader a sense of closure. It also allows you to include a call-to-action, which can be crucial for getting readers to take action on your website. Finally, the last paragraph is a good place to include keywords you want to rank for in search engines. By including these keywords in your conclusion, you can boost your website’s search engine rankings.
What should a good concluding paragraph do?
The sole purpose of a concluding paragraph is to summarize everything you want to talk about in your article. However, there are a lot of other elements that go behind creating a perfect concluding paragraph.
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Summarizes the main message of your blog post: A lot of times, people do not read your entire blog post. Studies have shown that the average person only reads about 20% of a blog post. This is why it’s important to include a summary of your main message in the concluding paragraph.
Gives a sense of closure: The last paragraph should give the reader a sense of closure. This means that you should tie up all the loose ends in your article and provide answers to any questions that you raised in the beginning.
Includes a call-to-action: A call-to-action is an important element in your last paragraph. By asking the reader to take action on your website, you can increase website traffic and conversions.
Include keywords for SEO: The last paragraph is a good place to include keywords you want to rank for in search engines. By including these keywords in your conclusion, you can boost your website’s search engine rankings.
Answers the question ‘so what’: The concluding paragraph should answer the question “so what.” This means that you need to provide value to the reader and explain why they should care about your article.
So, how do you write a concluding paragraph that does all of this and more? Well, the actual process behind writing a good concluding paragraph doesn’t differ much from writing a good piece of content. It’s all about:
Think before you write: Your concluding paragraph is not a filler paragraph that you can blaze through. It’s an important element of your blog post, so take some time to think about what you want to include in it.
Outline your thoughts: Once you have a good idea of what you want to include in your concluding paragraph, the next step is to start outlining your thoughts. This will help you organize your ideas and ensure that your paragraph flows smoothly.
Don’t come up with new things: The concluding paragraph is not the place to introduce new ideas, concepts, or arguments. It’s the place to summarize them. The concluding paragraph needs to conclude all the arguments you raised in the content, and if the content is a what piece, you need to provide an answer based on the ideas you raised in the content.
A call-to-action: As we mentioned before, a call-to-action is an important element to include in your last paragraph. By asking the reader to take action on your website, you can increase website traffic and conversions.
Make it personal: A blog post is informal, and therein lies its greatest strength. You can optimize your blog post to make it personal to your users, and the same goes for your concluding paragraphs. One of the best ways to make your blog post personal is by asking questions that invite feedback. Ask what your customers think about the post or if they have something new that they would like to add? As long as you engage your customers, the questions you ask don’t matter.
Keep it readable: The concluding paragraph should be easy to read and understand. This means that you should use simple words and sentences. You shouldn’t try to sound smart by using big words, as this will only make your concluding paragraph hard to understand.
Make it short: The last paragraph should be shorter than the rest of the sections in your blog post. This is because you want the reader to remember the main points of your article, and a long paragraph will only serve to confuse them.
The concluding paragraph is an important element of your blog post, so take some time to think about what you want to include. Outline your thoughts, and don’t come up with new things. Make sure your last paragraph is shorter than the rest of the paragraphs in your blog post. By following these tips, you can write an SEO-friendly concluding paragraph that will help boost your website’s ranking in search engines. So what are you waiting for? Start writing!