Global corporations have recently begun integrating video marketing methods into their overall marketing strategy in an effort to engage with their consumers and reach a bigger audience. Expert marketers have referred to social media users’ big surge in video watch times as the fundamental cause for companies’ generating their own distinctive video content.
Businesses must optimize their video content to be successful for multilingual audiences since video material creation is expected to rise over the next several years. After all, even if your company spends a small amount on corporate films, your target audience won’t view them if they can’t understand the content.
Including voice-overs in the language of your target audience is one of the essential decisions in content creation. Let’s look at the main benefits of multilingual voice-over:
Benefit #1 Use your audience’s native language
The majority of international social media users prefer viewing videos in their native language over watching them in English, according to video marketers. Due to the language barrier, most people will stop watching videos or not click on them in the first place. Therefore, a corporate film with a voice-over in the mother tongue of your target audience would allow you to connect with potential clients if your business aims to develop internationally.
Benefit #2 User engagement
Voice-over translation services are leagues ahead of video subtitling services, especially when it comes to social media videos. Because the human brain absorbs text 60,000 times slower than visual clues, subtitles take a lot of attention and effort from the viewer. Consequently, while viewing the subtitle text, your clients can overlook crucial information about your business shown in the video. However, a professional voice-over might draw viewers in without drawing attention away from the video’s images.
Benefit #3 Communicate your brand’s message
Using a multilingual voice-over allows you to maintain the original content in your video without losing the information provided by the performance. The tone is difficult to transfer in subtitles. By hiring a professional voice-over artist, they will collaborate with the director of your project to record and convey the marketing message for your video with accuracy.
Voquent is the world’s leading online voice-over agency. They offer high-quality multilingual voice-over services. This voice-over provides an excellent opportunity to impress with a local professional voice-over tailored to your audience’s language or accent. Advertising messages can be negatively impacted when they do not treat the recipient as an equal by providing content tailored to this audience specifically.
Reaching your viewers through a familiar voice talent with the right language will enhance how your content is received and augment the potency of your message. Search Voquent’s multilingual voice-over talents and filter by nativity or vocal traits to find a fitting brand voice.
Voquent’s innovative online service quickly connects customers with experienced voice actors speaking with any accent or language worldwide.
They make casting and recording a fun and creative collaboration, producing captivating performances remotely or on location for all types of voice-over projects. Enhance your voice-over game today.
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