When you’re just starting out, getting your website up and running can be an uphill battle. People are always skeptical of new businesses, and you’ll have to prove to your customers that you’re reliable and trustworthy. Luckily, there are a ton of ways to convince potential customers to check out your brand—and one of the most effective is by including testimonials on your website. People are more likely to trust a brand that has been positively reviewed by others. Testimonials are the perfect way of increasing your brand’s website conversions.
The value of a testimonial is no secret. They can help drive website visitors who are already interested in your brand. They can also increase your website’s conversion rate by letting visitors know that your site is trusted and will deliver what you promise. But with so many blog posts and websites offering testimonials and how-tos for giving them, where should you look to get the most value out of this strategy? To put it simply, what exactly is a testimonial?
What is a Testimonial?
A testimonial is a quote from a satisfied customer who’s recommended your product or service to other people, who in turn also recommend it to their own networks. Testimonials are one of the most powerful forms of social proof on the web because your visitors trust that other people have found your site useful enough to recommend it to others.
Put simply; testimonials are endorsements from real people who use and love your products and services. They encourage people who visit your site to trust the experience of other customers, which is a great way to increase your website’s conversion rate.
If you have testimonials on your site, you’ll increase your conversion rate because they’ll increase trust. Trust is crucial when it comes to driving more visitors through your site, and testimonials are a great way to do that. They will also help people who visit your site to feel more comfortable buying from you, which is something you want as a business owner.
Why Use Testimonials on Your Website?
Testimonials are a great way to increase your website’s conversion rate because they encourage visitors to trust the experience of other customers when they visit your site.
When your visitors see testimonials on your site, they’ll notice that other people have found your products and services useful enough to recommend them to their own networks. This will increase trust since real people are endorsing your products and services, which is what you want.
How to Use Testimonials to Increase Your Website’s Conversion Rate
There are two ways to use testimonials to increase the conversion rate. The first is to place only a few on your about page about your company and your products. The second is to use your testimonials across every page on your website.
The best way to use your testimonials on your website depends on where you’re placing them on your site. If you’re only placing a few on your about page, then you need to make sure they’re placed strategically. Ideally, you want to place them above or below the fold, which means they need to be visible above or below the fold. This ensures they’re visible while people are scrolling down your page. For instance, if you have testimonials on your about page, put them beside your products and services. This means your visitors will see the testimonials as they scroll down the page.
On the other hand, if you have a progressive web app, you want to make sure that the testimonials will be visible to mobile users without distorting the page.
Where to Place Testimonials on Your Website
You can use testimonials in a number of different ways to increase your website’s conversion rate. The best place to use them, however, depends on the product or service you’re selling.
If you’re selling products or services that have a lot of text, then you can use testimonials on your “about” page. This is your “about” page, after all, and it’s the first place people will visit when they arrive at your site. The best time to place your testimonials on this page is to the side of your products and services, where your visitors will see them as they scroll down the page.
Integrate Your Testimonials Into Your Website
Once you’ve collected your testimonials, the next step is to add them to your website. This is done by integrating your guest posts into your blog templates and integrating your product reviews into your product templates.
You’ll then want to place your testimonials on every single page of your website, and you’ll want to use a pop-up or lightbox for ease of use. You’ll also want to make sure that you don’t position your testimonials above their content, and you’ll want to position them below their content.
This will help you to keep your testimonials easily visible to new visitors while also keeping them easily visible to your existing visitors.
Photo by Carlos Muza on Unsplash
Keep Track of Your Data
Once you’ve implemented your testimonials, you’ll need to keep track of them. This will allow you to see how effective your testimonials are at boosting your conversion rate. You’ll also want to measure the success of your testimonials by tracking analytics like your bounce rate, your average time on site, your exit rate, and more.
You’ll want to measure the success of your testimonials by tracking analytics like your bounce rate, your average time on site, your exit rate, and more.
It’s important to note that the bounce rate and average time on site metrics will change based on your content and will also vary depending on the marketing channels that you use.
Testimonials are one of the easiest ways to increase your website’s conversion rate. They encourage visitors to trust the experience of other customers when they visit your site, which is what you want.
You can place testimonials strategically on your about page or every other page on your site, where your visitors will see them as they scroll down the page. The best thing about this is that it only takes a few minutes a day, which means you can easily put it on your to-do list.
If you want to increase your website’s conversion rate, you need to find ways to make your visitors feel more comfortable buying from you, which is what testimonials do.
Rick Seidl is a digital marketing specialist with a bachelor’s degree in Digital Media and Communications, based in Portland, Oregon. He carries a burning passion for digital marketing, social media, small business development, and establishing its presence in a digital world, and is currently quenching his thirst through writing about digital marketing and business strategies for Find Digital Agency.