Marketing, as defined by the American Marketing Association (AMA), is “an activity, a set of institutions and processes for creating, communicating, delivering and exchanging offers of value to customers, customers, partners and society at large. . “Companies use many different ways to promote their products or services and reach consumers. Today, some of the most common strategies companies use to convey knowledge about their products to consumers are the use of advertising at sporting events, signing top athletes to advertise their branding, and advertising use during seasonal broadcasts of sporting events.
Sport has many fans and people who have sports as a hobby.
Some fans come to the stadium every game to support and support their teams or players in certain sports. Marketers see the popularity of the sport among people as an opportunity to promote their brands and products. This is reflected in events such as the Sony Ericsson Tennis Tournament, the Spanish Football League BBVA Bank and the English Premier League Barclays. These companies support these events by sponsoring them in exchange for using the company name on the event. This is a very good strategy as it can increase customer awareness; people attending the games will see huge ads everywhere for all the brands and names sponsoring the event.
Another strategy that marketers use to promote their products
Is signing contracts with the most famous athletes. These athletes sign multimillion-dollar contracts to use their products and talk about them with customers; the brand or product must not be related to the sport. Examples of this marketing method include tennis player Roger Federer, whose signatures are associated with companies such as Mercedes-Benz, National Suisse Bank and Gillette; and two of the most famous footballers today, Lionel Messi (Barcelona) and Cristiano Ronaldo (Real Madrid), some of their contracts include companies such as Adidas, Nike, Armani Exchange and Herbalife. One of the benefits of celebrity athletes participating in product promotions is the great confidence they instill in sports fans when they see their favorite athletes promoting a product or brand and providing feedback on it. This kind of marketing also raises consumer awareness among fans who regularly follow their favorite teams and players.
Finally, another well-known strategy used by marketers is the use of television advertising
When broadcasting sporting events. Thanks to advances in communication technology, 해외축구중계 events can now be broadcast and watched worldwide. This creates a win-win situation as sports teams can now reach new fans around the world and marketers can reach more consumers of their products with TV commercials and both commercials and commercials, as well as from the track. on TV during breaks and breaks
The use of sports teams and professional athletes as a means of marketing and advertising continues to grow. Today we see advertisements for different brands and products in every sport we watch. Whether the brand is related to sports or not, companies can market their products and improve the lives of their customers through the value their products provide. On the other hand, sport not only brings passion and excitement to people; they bring them together in harmony and improve the quality of life in the communities in which they are present.