If the race is going to run through open-air terrain, we must take into account whether we need to close any section to traffic or if it is going to run through a protected natural area . It will also be necessary to request permission to post posters, information stands or distribution of material, supplies, etc.
An essential aspect is to have the collaboration of local authorities in terms of security, civil protection personnel, ambulances, doctors, etc.
In addition to this, it is convenient to have civil liability insurance as a preventive measure.
On the hunt for sponsors
This is an essential part of your event. Once you have an initial plan drawn up with an estimated budget, it’s time to present it to potential sponsors .
At this stage you have to try to convince them. Tell them why they are the ideal sponsors for the event, what your career goals and values are.
It is interesting to provide data on the number of participants , in which media the test will be broadcast (tv, social networks, YouTube…). What media impact is expected (local and national media, newspapers, offline and online magazines). And also if a professional runner participates.
It will also be necessary to define what visibility the sponsors will have during the course of the event (logos on posters, flags, t-shirts, inclusion in the name of the race itself, banners on social networks and the internet).
Here we mention the most important different types of sponsorships that you can find:
Direct economic sponsorship: It is the most common. This is direct financial support in exchange for placing the sponsor’s image or logo in a prominent place. Whether in the event itself (posters, finish line and start, banners, sports equipment) or in the media (press posters, banners for the web, social networks and digital publications).
Sponsorship of products or services : Instead of making an economic outlay, a company offers its services or products such as food, drink, 해외축구중계사이트 equipment, in exchange for visibility.
Media Sponsorship : On occasion, the media may offer their broadcasting services in exchange for being mentioned in connection with the event.
The essential question is knowing how to convey to them how they can benefit from this sponsorship and how it can give them a boost when it comes to increasing the visibility of their brand . At the end of the day, the goal is for both of you to benefit.