When starting a company, every investor’s dream is to grow the business and make a lot of money. However, not all startups succeed in making it big. Many fail due to a lack of proper marketing strategy, which can cost them. Marketing your company the proper way has the power to propel you into success or failure. There are many things that need to be considered before actually going for a social media marketing campaign. A good way to start would be by choosing one or two of the best social media tools out there. Below is a list of some of the best social media tools companies and individuals can use to market their products and services:
1. Buffer
Buffer is an application designed specifically for bloggers who want to create content on different topics. It allows them to schedule and share posts with different audiences. Buffer also allows users to promote their blogs when they have done something interesting. The tool is available for free but offers paid version as well. Users can set up profiles for themselves in order to manage and schedule their blog posts. They can also choose from multiple themes to change the look of their profile page. Users can also customize the title, description, image, and post preview according to their preference.
2. Facebook Business Page
Facebook is probably the most famous platform on the web today. Millions of people spend hours browsing through its information network. All businesses should get a presence here, if possible. Creating a Facebook Business Page opens the door to even more prospective customers. You can reach millions of potential customers at once. This platform will allow you to keep track of your customer base. People like to come back whenever they see updates regarding their favorite brands. If you run a bakery shop, it is imperative to have a Facebook page to increase sales.
3. Hootsuite
If you’re thinking about having a Twitter account, HootSuite is an excellent option. Although this one of the social media tools that are somewhat expensive, it gives marketers full control over how their tweets are displayed. Unlike other platforms, HootSuite gives equal weight to each tweet. It’s perfect for those who want to avoid spamming because no single message will appear above others. Another great thing about this tool is that it allows users to schedule their tweets in advance. This way, marketing agencies don’t have to worry about missing important messages.
4. Google Plus
Google plus is another popular networking site where millions of people like to hang around. With Google Plus, you can easily access thousands of potential clients. Moreover, Google plus is integrated with Gmail. Thus, it saves time while sending emails. Marketers can search for specific keywords, write short descriptions, and upload images. Through this feature, anyone can find what he needs quickly.
5. Instagram
Instagram is yet another of the top social media tools everyone uses these days. Instagram is extremely popular amongst young adults. Due to this reason, marketers focus on getting likes on their photos. Even though sharing photos might seem simple, it requires dedication. It takes time to learn how to use this tool properly. There is not much space available on Instagram to publish text. However, pictures speak louder than words. If a company posts professional photos of their product, it could attract attention faster compared to companies that do not take enough effort to design attractive social media pages.
For companies that lack a marketing expert, they can outsource these services. Though there are multiple marketing agencies out there, Netbasequid is one of the best. Their team has been working with international brands since 2004, and they’ve built a reputation for reliable work and high quality. Netbasequid provides efficient solutions in: Product innovation, competitive intelligence, campaign strategy, crisis management, branding, and many others.
Read more: What is social media and how to use it to boost your business?
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