When it comes to choosing packages for their products, many businesses spend far too little time thinking about what designs their packaging should have or what snack packaging companies they want to order through. But this is a mistake. In reality, a product’s packaging is almost as important as the product inside it.
Some business owners have a hard time believing this. But think about the last time you bought a product that had terrible packaging. If the colors and design are poorly executed and there’s a similar product right next to it with eye-catching designs and a similar price, you’ll probably reach for the product with better packaging. It’s just human nature. Here’s why product packaging is almost as important as the product itself.
#1 Eye-Catching Product Design
When you’re designing QR code packaging for your products, you need to carefully consider how you will catch the buyer’s eye. You can rest assured that your competitors are also trying to create eye-catching packaging, so you need to give this step some serious thought.
When designing your packaging, think long and hard about the colors you should use to draw attention for the right reasons. There is a science behind marketing colors, and some colors are more likely to elicit certain reactions than others.
For example, food products are often placed in packaging that’s rich in orange and yellow colors. That’s because these colors are shown to make people hungrier. If you’re selling a food product, consider incorporating orange and yellow into your packaging somehow. Similarly, you should avoid dark, murky colors such as brown or gray if you’re selling food. These colors tend to make people think of burnt or rotten foods and may impact their appetites in a negative way.
If you’re selling health products, you may want to use blues and greens in your product packaging. These colors are associated with trustworthiness, healthiness, and quality. Check out marketing color wheels to learn more about various colors and how they can make your product packaging catch the eyes of your target audience.
#2 Stand Out From Competitors
While you should take note of what works for competitors when it comes to product packaging, resist the urge to copy your competitors. You want your products to stand apart, not blend in. When ordering your packaging, think of how you can make it unique.
There are a variety of ways you can achieve originality in your packaging. In addition to carefully choosing the right color scheme, you should also think about the font you want to use for your packaging. Do you want your font to be fun and friendly, professional and serious, or trustworthy and down-to-earth?
Once you decide how you want the words to look on your custom printed mylar bags, consider running your finished design past different department managers to see what they think. Feedback is important when it comes to finalizing the design of your new product packaging.
Once you’ve settled on the right design, place your order with a trusted flexible packaging company. Your product sales will give you some good clues into how well you designed your packaging.