Marketing in the Digital World
There is a proverb that says that invention is the mother of necessity. With a need for a particular commodity comes a novel product that fulfils that need. This has been the way of functioning since early civilisations when man discovered fire because he needed warmth. Today, the inventions come in the form of brands that get heavily promoted in the digital world, providing one with everything one needs!
Marketing on social media has become a critical success strategy for many companies. The best part of this task is that even young students can perform such jobs for decent pay! This is why many services offer a Digital Marketing Short Course that will add to the skillset of young people and make them eligible for such jobs!
With the pandemic and lockdown in place, many businesses could not run their offices regularly due to safety protocols. So these big companies and businesses and many small businesses that were started as a hobby on social media greatly utilized digital marketing on online platforms.
This is supported by the Australian Bureau of Statistics reports, which said that there was a 25.8% increase in Australian digital marketing within the first quarter of 2021! Furthermore, the sector is only expected to grow in the second quarter. This is a considerable growth spurt as previous annual averages used to be around 10.6%!
What is digital marketing?
Marketing is an economical process that involves promoting products and brands to appeal to the consumer population. Digital marketing is the same process replicated online, using social media and other digital platforms as the medium for the marketing process.
Digital marketing platforms are social media platforms we use every day, like Facebook and Instagram. When scrolling through any of these apps, one often notices advertisements popping up on the sides promoting some product to the consumer. This is a widely used tactic in digital marketing. But the marketing methods do not end there.
Often, one immediately comes across an advertisement promoting a product they just purchased or searched about. This is a popular tactic called Search Engine Optimisation (SEO) that is extensively used in Digital Marketing!
Why is digital marketing so important?
With evolving times, people prefer staying home and shopping for all their needs since everything is available at the click of a button. This becomes crucial during a pandemic when experts advise people to stay home! Companies and other businesses need to take note of this gap to make profits.
The digital marketing workforce is still unsaturated and is predicted to have a demand of 300,000 Australian digital marketers by 2021! This only supports the fact that even young adults and undergraduates can avail several digital marketing jobs or even market for their small businesses! That is why experts suggest every individual take up a Digital Marketing Short Course so that it can add to the individual’s skill set and make them eligible for such marketing jobs!
Digital marketing is a broad industry that supports several sub-sectors. Each of these sub-sectors has its demands based on how a company uses them. An individual can choose to train holistically in digital marketing or get a basic understanding and then specialise in any one of these sub-sectors:
Data Analytics and A/B testing.
Quality Content Creation and Content Strategies.
UX/UI experts and Results-centric technology.
SEO managers and Digital Algorithms.