The Indian smartphone market is one of the fastest-growing and most lucrative markets for smartphone brands globally. Chinese brands made their foray into India in 2014, realising the vast untapped potential and the tremendous opportunity available. Gradually, brands like Xiaomi, vivo, OPPO, OnePlus became household names in a market that Nokia and Samsung typically dominated.
In 2021, the tables have turned in favour of Chinese brands and 4 out of the top 5 mobile brands in India have their origin in China. Many home-grown Indian brands became redundant, and many are struggling to stay afloat in a market where competition is rife, and the dynamics are constantly evolving.
Since most users sit in the budget segment under 12000, many smartphone manufacturers have started launching models integrated with the latest technology. So let’s understand some of the top mobile brands in India, particularly in the under 12000 price segment.
1. Xiaomi
This Chinese tech giant has created ripples in the Indian market since its entry in 2014 and has emerged as India’s no. 1 mobile brand through a combination of competitive pricing, high-spec phones and aggressive online selling strategies. Today, it holds 22% of the overall market share as per the Counterpoint Q3 2021 report, primarily due to its massive success with the Redmi 9 and 10 series. The Redmi 9 Power, at a starting price under 12000, is one of the best-selling phones from this top brand. Coupled with the power of the biggest-ever 6000mAh battery and 48 MP quad-camera array, this phone has seen sweeping success in the Indian budget segment.
2. Samsung
As India’s second top mobile brand, Samsung is known for its versatile portfolio and innovation-centric handsets. Over a while, Samsung could shake off its reputation as a premium smartphone brand and gradually create in-roads in the budget segment. Samsung’s Galaxy M series was exclusively designed for the Indian market, focusing on ‘Millennials’. The M series has plenty of budget phones that have resonated well with India’s mobile users and, continuing the trend, has one more refresh M12 recently launched, priced under 12000.
3. realme
If there is one mobile brand in India that has shown exponential growth, it must be realme. This company which began as an OPPO sub-brand has slowly moved ahead on the charts with its competitive pricing, youthful brand positioning and camera-centric phones.
The realme Narzo 50, one of the newest entrants priced under 12000, is a phone that outshines its rivals by a mile. From a 50 MP AI quad-camera to a massive 6000mAh battery and an octa-core processor, this is one phone which will deliver great value for your buck.
4. vivo
The thrifty Indian mobile phone user has always gravitated to vivo phones as they are light on the pocket yet loaded with progressive specifications and top features. vivo currently is the 3rd largest mobile brand in India with a 15% market share. It also acquired the top position in the 5G market in Q3 2021 while sustaining the top position in the offline smartphone space. Despite its increased presence in the premium segment through the V-series and iQ00 series, the brand continued to maintain its unrelenting focus on the budget segment. The 2021 edition of the vivo Y12s is the perfect culmination of valuable features and powerful specifications embedded into a smartphone under 12000.
5. OPPO
As a brand on a mission to bring technological advancements within the grip of budget mobile users and pioneer revolutionary trends across all phone components, OPPO has earned its place in the top mobile brands in India. With many options available across its vast product portfolio, it won’t be challenging to locate an OPPO phone under 12000, which offers you an incredible value on your purchase.
India’s under 12000 price mobile segment will continue to stay in the spotlight, with smartphone players going all out to offer more features at a lesser cost. And the war between the top mobile brands is not going to be dying anytime soon with shrinking price differences and rising consumer expectations.
If you want to access the best phones from India’s top mobile brands, the Bajaj Finserv EMI store would be the perfect avenue. There is little excuse to defer your next phone purchase with its strong network and presence across 1.2 lakh Indian cities.
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