Lip balms are a popular cosmetic product that people of all ages love. This is because it proves beneficial in keeping the lips soft and smooth and thus contributes to a more confident personality of the people. The manufacturers know well that attractive lip gloss packaging is as significant as the products placed inside. The perceived value of your lip gloss in the target market is dependent on how well you design its packaging. Creating a winning packaging design not only markets your product but also discloses a significant value to your business and its position in the marketplace.
Simplicity is more than enough:
An often repeating mistake by the manufacturers is succumbing to the temptation of over-doing the design when customizing the lip gloss boxes. Yes, it is imperative to make sure that you include the basic knowledge of your product and brand on the boxes, but including too much is a great sin that you need to avoid. Excess visual noise is going to make your design look clutter that will never do any advantage to you. If you think some details are significant, you can place a manual inside your box carrying those facts. The simple and clean designs never hurt your brand reputation; in fact, they make you look professional. Therefore, it is strongly suggested that you go for a minimal background and design your boxes with simple typefaces and clean graphics. It will neither confuse the customers nor make them lose interest in your products.
Transparent designs attract the most:
The brands love to keep the surprise factor in the packaging design to keep the clientele alive in their products. But, the exploitation of this factor to gain unjustified benefits by the brands is now hampering its popularity in the market. The current trends are shifting towards a design that is more revealing and transparent so that there is no possibility of any misleading. It is for this reason you need to take this tip seriously and design your custom printed lip gloss boxes with transparent designs. The window encasement of the boxes with the help of die-cut technology is the best strategy in this regard since these packages allow the people to peep at the inside contents without any barrier. Apart from that, you can make use of the illustrations and intricate line drawings in the design of the lip gloss packages to explain your products visually.
Get them in the right shapes:
There was a time when the shape of the packaging did not matter for the customers, but now it is an imperative part of the customer experience. The flooding of retail racks with the conventional shapes of packaging now seems to disinterest the clients. Various studies have pointed towards this disinterest and dissatisfaction of the people, and the main reason behind this behavior is that the clients have become accustomed to seeing the rote shapes. Now, the inclination of customers is more towards the boxes that come in unique and unconventional shapes. Restrain from designing your lip gloss boxes in usual square or rectangular shapes, and showcase your creative side by being a bit more inspiring. The hexagonal shape of the packaging, for instance, can turn out to be a great choice since it is not too common and can elevate the experience of the clients.
Striking color schemes:
Color is an important visual component of your packaging that needs particular attention from the designing point of view. This is because different colors showcase association with several moods and evoke certain feelings in the target audience. The right color combinations can do wonders for you since the customers feel a personal relationship with your products and brands this way. For feminine lip gloss products, the strategic use of subdued color themes would be wise since the women are adored more by the lighter hues like purple, yellow, etc. However, if your lip balms are male-oriented, the dark and bold hues seem more interesting. You can make a choice of color scheme you want to but make sure the color themes are giving an indication of your brand personality.
Decide on the graphics:
The graphics are also important visual elements that entice the customers, considering they are product-related and high-quality. Instead of filling the design of your custom printed lip gloss boxes with too much text, it would be a great idea to use the graphics. These high-resolution graphics will convey the same information to the target audience but in a more stylish and comprehensible way. The graphics should be such that they explain why your lip gloss items are the best choice for lips care. The images of your brand ambassadors promoting your cosmetic products can also prove quite beneficial in impressing the target audience and sway their purchasing habits.
Impress with the texture:
There is a wide list of ideas for impressing the clientele by making your lip gloss packages stand out. But, the most efficient one is the use of a textured surface that proffers a tactile experience to the customers whenever they put a hand at your boxes. The first thing to consider in this regard is to consider the material choice; the cardboard is the best of all. This is because it can support printing of different types to proffer a smooth, touching experience to the clientele. You can emboss or deboss the printing done on the lip gloss packages in order to provide a tactile feel. Moreover, special textured coatings like raised UV and soft touch are also the best options that can be considered in this regard.
Don’t ignore inside of the box:
The inside of the custom lip gloss packages is equally important, as is their outer appearance and outlook. Inside printing is a great technique that can contribute to creating a successful box opening experience for the customers. You can print some colors, brand name, logo, slogans, or other branded elements inside so that you get remembered by the people for a long time. Other than branding elements, you can think of inscribing the names of the customers and some coupon codes in order to make the target audience feel special and valued. Inside printing is a great tactic to promote word of mouth, increase brand loyalty, and boost your net revenue massively.
In a nutshell, design the lip gloss packaging as eye-catching as possible since it will be the first thing to come to the notice of the buyers. The simple and transparent designs never get rejected; in fact, they leave the customers tantalizing. Sensory experience is extremely important in a box design, so you must pay heed to the texture. Besides, the inside of the packaging should also be given the same importance in order to cast a maximum impact on the people.
Read more: The Modern Way to Sell Your Customized Lip Gloss!
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