Last Updated on August 1, 2022 by rabiamuzaffar
With over 756 million members, LinkedIn is easily the world’s largest social network for professionals. However, if you’re on the platform but not seeing results, then chances are you’re doing something wrong.
LinkedIn is an amazing networking tool, but not everyone uses the platform correctly. It can do so much more than a Facebook profile, so you need to take the time to research all of its features.
To find out more, keep reading to find everything you need to know about marketing yourself successfully on LinkedIn.
Start By Working Out Your Goals
One of our biggest LinkedIn tips is to start by working out your goals—what do you want to achieve from the platform? A B2B company might want to use LinkedIn to increase sales, while a freelancer might want to use it for finding new clients.
Of course, it’s great for job-seekers too! Once you work out your LinkedIn marketing goals, you can tailor your profile with keywords to best suit your needs.
Utilize All Of LinkedIn’s Features
Make the most of your account by using all of the features it offers. This means filling in all of your education and employment history, plus asking former colleagues for recommendations.
All of this can help you get noticed! But keep in mind that the site sometimes changes what it offers—for example, LinkedIn stories are being discontinued, but we’re yet to see if they’ll be replaced with something else.
Take an Amazing Profile Photo
First impressions matter, so be sure to select an incredible profile photo and banner image. You want to look professional, but also relatable.
Your photo can portray who you are, so it doesn’t need to be a serious, posed image. A bakery owner, for example, might select a fun photo of them working in their kitchen.
Use the Platform Regularly
Like all social media platforms, the LinkedIn algorithm rewards regular users. Aim to log on a few times per week, sharing news and posting updates—it will increase your visibility.
Network Wisely
You know LinkedIn is a powerful networking tool, but use it wisely. Only send connection requests to relevant profiles, so you don’t come across as spammy.
Always add a personalized message with your request too, so people know who you are and why you’re reaching out to them.
Networking is also about engagement, so try to like and comment on posts in your newsfeed.
Improve Your Business With This LinkedIn Guide
If you’re new to LinkedIn, or if you just need a few pointers, this article is sure to help. Using the tips above, conduct an audit of your profile, checking what you’re doing well and what could use some improvement.
Once you’ve made some changes, you’re sure to start seeing positive changes to your business—new inquiries, higher sales, and increased website traffic await!
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