Last Updated on August 15, 2023 by admin
Online Shopping: Live commerce or Livestream ecommerce can be defined as a combination of shoppable services with streaming.
In 2021, China’s online shopping revenues are projected to exceed $177 billion. A significant portion of this may be ascribed to the lockdown induced by the coronavirus in 2020, that eventually led to the adoption of livestream shopping.
What’s more, during the 2020 festive season, more than 17,000 brands conducted live online shopping shows offering popular goods ranging from trendy clothing and consumer electronics to new categories such as automobiles.
By using the Super internet deals people use Live Streaming channels in very efficient ways
Live streaming for retail has also extended to more conventional retailers, such as China’s rural farmers, traders, and merchants. Through the online live shop, business owners and their staff have the opportunity to reintroduce the personal touch, as well as interact and engage more with their audience, which will help them to build trust with their customers in the long run, bringing in repeat business and earning positive recommendations.
This aspect of connection development, which live shopping may assist to foster, is particularly important for brands that need a high degree of trust. Brands that sell infant and early children’s goods and services, for example, would be better positioned to appeal to parents if they could offer genuine and useful material. This is particularly essential for first-time parents who want to ensure that everything is in order before purchasing any goods for their children.
Doing this online via live commerce also allows brands with limited marketing expenditures to extend their presence and expose themselves to a broader business audience since they are no longer restricted to those who can visit their physical facilities. Live shopping or live video shopping allow brands to reach out to a larger number of audiences, increasing their sales possibilities.
Live Video Shopping and Shoppertainment
While live streaming shopping and e-commerce are not new ideas, their combination has produced a new approach to both conventional in-store and online buying experiences, allowing brands to connect and interact with consumers in novel ways.
By bringing together the community, content, and connection through a live shop, businesses can go beyond just displaying, testing, and explaining their goods to generate buzz
by offering customers unique shoppertainment experiences.’
Getting started with Live Streaming Shopping
- No specialized equipment is needed. You just need a smartphone or tablet and a reliable live video shopping platform. If at all feasible, utilize a low-cost tripod for a steadier, more professional photo.
- Get some basic lights. While this is not required, it may assist to enhance video quality. Consider using low-cost selfie lights that can be attached to cell phones or tripods, or just make sure that you or your goods aren’t lost in the shadows.
- Put your internet connection through its paces. You don’t want your video to clip in and out while you host a livestream shopping show, so be sure you have a strong enough signal or Wi-Fi connection.
- Schedule your live shopping show. It may be helpful to prepare a basic outline of what you want to say, do, and promote throughout your live shop. You may also do basic product research like Wang Lei did when he searched the seafood he was selling.
When it comes to the combination of technology and retail that we now refer to as live streaming for retail or live streaming commerce Western businesses have fallen behind.
JTV (Jewelry Television) pioneered live commerce in the US 10 years ago when it transitioned from a restricted cable strategy that confined its audience to those on particular cable plans to an internet distribution approach that allowed for worldwide viewing. As a result, their networks attracted a younger audience.
Consider Home Shopping Network gone digital, with symbols flying over the screen each time a purchase is made. Models put on various costumes as hosts explain the material and fit, guest presenters teach how to use various products etc.
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Live commerce can assist merchants and service providers in increasing online foot traffic at a reduced cost. Businesses may use their livestream ecommerce platform to reach more consumers and sell with authenticity and personalization.
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Channelize.io Livestream Shopping platform can help you in the following ways:
- With high touchpoint contact, you can build connections and trust.
- Increase the stickiness of your current website and apps via Gamification and other methods to elicit consumer impulses!
- Utilize recordings for engagement after live sessions have concluded.
- Organize Live and Interactive Sessions
- Display your brand and bring your in-store experience online.
- Promote goods of your choosing and sell them right now!
- Real-time interaction with consumers
Integrate quickly and seamlessly with your current website and apps. Send us an email at [email protected] right away.
