Supporting local business is a Calgary tradition.
Estimates reveal that 94% of companies in Calgary are small businesses. Yet, these SMBs need resources to thrive, ensuring community culture and growth.
Small businesses don’t have the same access to capital as large corporations. Thus, they rely on cost-effective digital marketing strategies to boost online visibility, clicks, social shares, and sales.
Search engine optimization is a leading online marketing method, with nearly 65% of marketers investing in SEO. With free and pay-as-you-go strategies, SMBs enjoy growth without going over budget.
While some DIY methods provide a boost, only an expert can maintain, scale, and optimize strategies for maximum conversions.
Discover the hallmarks of a trustworthy SEO agency.
Can The Agency Back Up Its Claims?
Trust is fundamental for any business relationship. If a service or SEO claim sounds too good to be true, dig a little deeper.
Agencies must back up their claims with case studies, surveys, and reports. They often tout their clients on the homepage or embed video testimonials.
Look for a company blog too. Many SEO agencies use their blogs to publish studies, infographics, and company news.
Of course, there are two sides to every story. Check business review sites, Google, and Facebook to gauge the average client experience.
Do They Leverage Tools and Custom Strategies to Grow Online Visibility?
SEO is ever-evolving.
Today’s search algorithms are sophisticated, deciphering intent, quality, and relevancy. Site owners can’t get lucky with keyword stuffing, exact matches, and duplicate content anymore.
Top agencies use the latest SEO methods and tools to drive results and maintain credibility. Ask agencies which tools they use. Importantly, inquire how they present results to clients.
Agencies should update clients every step of the way, leveraging dashboards to illustrate progress, opportunities, and real-time data. Check out free SEO demos to view these platforms in action.
Custom solutions are another hallmark of a great SEO company.
Cookie-cutter strategies don’t work in SEO. Remember, algorithms are better at understanding user behavior.
Each client deserves custom Calgary SEO services for keyword research, content marketing, PPC budgeting, and more. Customization also includes regulator correspondence, monitoring, and analysis.
How Is the Customer Service?
Customization is also related to customer service. SEO clients want empathy, honesty, and personalized experiences. This philosophy should extend to customer care and tech support.
Agencies shouldn’t hide behind one email account either. It’s even worse when customer support doesn’t even respond to queries.
Make sure the agency can be contacted by phone, email, and online chat. A large knowledge base is also helpful, especially for SEO software companies.
Research refund policies and guarantees to avoid getting blindsided. If a strategy doesn’t perform as claimed, a trusted agency will resolve the issue to the client’s satisfaction.
Leave Your SEO to a Top Calgary Agency
Don’t settle for poor online visibility. Follow these tips to find a Calgary SEO agency that puts clients first.
Think about credibility, tools, customization, and customer service as you decide. Check out the blog for even more tips and tricks.