Search engine ranking is a very crucial concept for any business that has a website. Statistics show that 75% of Google users never proceed past the first page of the search results. Unfortunately, not many know how to get their web pages to rank higher. In this blog post, we’ll teach you how to rank in Google to boost your traffic.
Undertake On-Site SEO
The most effective way to boost your Google rankings is through website SEO (Search engine optimization). Optimizing your web pages and blogs for search engines entails incorporating target keywords into your content. For instance, frontloading your primary keyword within the title tag is a sure way to improve your Google search engine rankings. Another great SEO strategy is to include the target keywords at least 2-3 times within your website articles.
Ensure your site content actually provides value to your target audience. Stuffing a keyword into your posts without actually providing relevant information in relation to that keyword does nothing to your rankings. To generate valuable content, figure out the intent of the blog post/article, then incorporate keywords that organically fit with the theme of what you’re talking about. Valuable content will safe-proof your web pages from future algorithm changes by Google. Your pages will, therefore, rank higher for longer even without modifying the content.
Monitor Your Technical SEO
Google also takes various technical factors into account when indexing web pages. These include the average page loading time and device compatibility. As such, you should make sure that your site is optimized for use across a wide range of devices; including laptops, mobile phones, and tablets. Fortunately, Google has a tool that enables users to test out whether their websites are mobile-friendly.
Boost Your Click-through Rate
Google also factors in the click-through rate (CTR) of your web pages when indexing them. To boost your CTR for higher search engine rankings, consider the various CTR influences. These include titles, meta-descriptions, URLs, and rich snippets. A professional SEO company can help you incorporate the following into your strategy:
- Optimize your title tags
- Incorporate rich snippets
- Adopt the best industry practices for meta-descriptions
- Adopt the best industry practices for URLs
To find a reputable SEO agency in Atlanta, click here.
Avoid Making SEO Mistakes
If you’ve optimized your site and are still wondering how to rank a website on Google, you’re most likely making some mistakes.
One of the biggest mistakes new SEO website managers make is to over-optimize their content. For instance, including the primary keyword about 10 times won’t boost your Google rankings. Ideally, you should incorporate the keywords organically within each post. Google bots are able to detect over-optimized content and will instantly demote your web pages if this is the case.
Another common mistake is the inclusion of keywords that are too generic. Your keywords should be specific to the topic that you’re talking about. For instance, if you’re a second-hand car dealer in Dallas, having the phrase ‘car-dealer in Dallas’ as your primary keyword phrase won’t help your rankings. A more appropriate keyword phrase would be ‘used car-dealer in Dallas’, or ‘second-hand car-dealer in Dallas’.
Learn How to Rank in Google
Are you a business owner with a website? Wondering how to rank in Google? Read more from our blogs.
Read more: The most searched cosmetic surgery on Google
How can I improve my SEO ranking?
Improving your SEO ranking requires a combination of on-page and off-page optimization techniques. On-page optimization involves optimizing your website’s content and structure, while off-page optimization involves building quality backlinks to your website. Here are some tips to help you improve your SEO ranking:
- Conduct keyword research: Research and select relevant keywords commonly used by your target audience. Incorporate these keywords into your website’s content, title tags, meta descriptions, and headers.
- Optimize your website’s structure: Ensure that your website’s structure is easy to navigate for both users and search engines. Use a simple URL structure, include internal links to relevant pages, and use descriptive anchor texts.
- Create high-quality content: Create high-quality content that provides value to your audience. Use headings, subheadings, bullet points, and images to break up content and make it easier to read.
- Build quality backlinks: Focus on building quality backlinks to your website from authoritative and relevant sources. Use tactics such as guest posting, broken link building, and resource link building.
- Optimize for mobile: With mobile devices accounting for a significant portion of website traffic, ensure your website is optimized for mobile devices.