How Does Digital Marketing Work?
Digital marketing is the use of any digital channels by a business or organization to advertise to customers or to promote goods and services. Digital marketing employs a variety of websites, mobile applications, social media platforms, search engines, and comparable channels.
The crowds of shoppers in the markets gradually thinned out with the introduction of digitalization, and now it is apparent that an increasing number of people are shopping for themselves and their families online. The fact that you want to reach the right audience and that audience is online means that advertising your business online has many benefits.
Digital marketing has immense potential and great advantages. Greater numbers of people can be reached in less time. A significant portion of the clientele of conventional marketing departments and agencies has been lost as a result of technological advancements. The areas where digital marketers have made the most progress are tablets, phones, and computers, where people have switched to them.
What Do The Five Ds Of Digital Marketing Stand For?
The following list identifies the five D’s of digital marketing:
Digital Devices
The majority of people use digital devices daily. For instance, these can be used to market to a specific group of people who use computers and mobile devices.
Digital Content Platforms
Customers frequently engage with these platforms. They can serve as a marketing tool. Think of social media as an example.
Digital Media
Users frequently communicate with these platforms. They can be employed for advertising. As an illustration, think about social media.
Digital Data
Digital data is information about your target market used for marketing purposes. In general, surveys, apps, and other methods can be used to gather information about your target audience.
Digital Technology
Utilizing technology to meet marketing objectives is the core of digital technology. Examples include Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI).
Evolution Of Franchisee Marketing Strategies
At this time, a person uses a mobile device for 65% of their time with digital media. With Google Ad Words contributing 96% of the company’s revenue, the digital advertising market is currently estimated to be worth around $200 billion. Social media has dominated the digital marketing revolution, with an estimated 3.1 billion users globally. Influencer marketing is a $1 billion business that is expected to expand thanks to the growth of blogs and Instagram. With numerous innovations and changes in store for this exciting industry, digital marketing is predicted to expand in the years to come.
The most open marketing channel available online is social media. The franchisor is the controlling entity you need for your business to make sure everyone using social media to interact with that brand is posting appropriate content and participating when required. The phrase “The Death of the Agency Model” has been bandied about in the agency and marketing procurement worlds for a while now. Franchisee Marketing Agencies are being forced to adapt in real-time or die trying due to an evolving marketing environment, the rapidly changing nature of how people work, and disruptive new technologies. Procurement departments are also not far behind.
An Approach Focused On Technology
Nowadays, franchise marketing agency tend to act as “technology brokers” in addition to offering services. It’s uncommon to find a marketing or advertising firm that doesn’t have a significant financial stake in one particular technology stack or another, offering their clients discounts and quick onboarding. Leading marketing and media consultancy Ebiquity understands the value of implementing cutting-edge technological advancements to benefit their clients, which is why they teamed up with “1-to-1 Platform” creator Evergage to offer more individualized services to their customers.
Increasingly, various franchisee marketing agencies are offering their clients not only new, technologically supported capabilities but also creative assets and ideas. In addition, freelancers are playing a bigger part in the labor force. In the United States alone, the number of independent contractors was estimated to be 56.7 million in 2018, up 3.7 million from 2014. According to a survey by the Freelancers Union, the majority of the American workforce may be made up of independent contractors by 2027 if this trend persists.
Many procurement departments may soon need to oversee a vast number of freelancers in addition to working with franchisee marketing agencies and In-house teams. Both one-time projects and ongoing retainers may fall under this category. To find, evaluate, and keep track of contractors, procurement professionals will need new approaches and procedures.
Conclusion
The “full-service” agency is no longer viable, which has positive repercussions for businesses looking to hire franchise digital marketing specialists but also poses some new difficulties. They have more options than ever before, and they can be sure that the franchisee marketing agencies they choose are more specialized.
