Last Updated on August 7, 2022 by Kamran Wazir
A dealer management system, also known as a DMS, is a bundled management information system for the automotive industry. Large equipment manufacturers and automotive companies created this type of software to help them keep track of every aspect of a dealership. It is the perfect solution for maximizing efficiencies and improving sales and customer service. So what is a DMS (dealer management system)? This article will discuss the features of DMS software platforms that complement it.
Importance of a dealer management system
The importance of Dealer Management Systems (DMS) cannot be overstated. They can improve every aspect of your business and combine disparate tools into a single system. It will allow you to streamline daily transactions, avoiding logging into separate solutions. In addition, DMSs comes with many features, including customizable dashboards, custom reports, and data mining. So how does a DMS work for you?
First, a good dealer management system allows you to gain real-time analytics. This type of analysis is essential for making decisions. Advanced analytics and business intelligence tools help the senior management make well-informed decisions based on accurate data. Interactive reports and graphical dashboards are available for your stakeholders to use. Once your system is implemented, it will help you manage your inventory, services, and business processes. If you’re planning on expanding your dealership, consider integrating a dealer management system.
As technology advances, dealer management systems have become even more vital. The rise of mobile technology and the growth of connected vehicles drive demand for dealer management systems. Dealers today must manage multiple locations and staff, and DMS should enable them to do so without any hassle. Improving efficiency and productivity through dealer management systems will save you time and money in the long run. This technology is essential for today’s automotive business.
Features of a dealer management system
There are many benefits to using a dealer management system. For one, a DMS eliminates the need for manual data entry. Additionally, a DMS helps dealerships collect and use data to improve customer service and marketing efforts. Plus, DMS is flexible and scalable. A good DMS integrates with other technology like CRM and customer relationship management software. For example, if you use the system to manage your shared fleet, a software solution will help you accept payments from clients. A software solution with corresponding apps provides added value and convenience. Also, a DMS that supports mobile device integration is ideal for car dealerships. CRM and DMS can be used together, ensuring seamless stock management across departments.
A dealer management system should incorporate parts management and sales tools to ensure maximum profitability. Without these, the DMS is not dealership-specific. Parts management will help your service department run more efficiently and profitably. Dealers can also use the software to streamline the inventory, schedule appointments, and full credit. A dealership management system should have these features, but it will also depend on your chosen provider. These features vary by system, so compare different systems and decide which will best meet your dealership’s needs.
Software platforms that complement a dealer management system
Using a dealership management system in conjunction with another software platform has numerous benefits. Not only does a DMS improve the customer experience, but it can also improve dealership metrics. Depending on the DMS, these platforms can track and analyze various data to provide a wealth of insights about the business.
For dealers on the go, a mobile-friendly DMS with corresponding mobile applications is an excellent choice. However, if a dealership is unsure about what to add to its DMS, the following tips below can help:
Adding flexibility to the system: Software platforms that complement a dealership management system often include additional modules. Some of these modules, such as customer relationship management, can add more functionality to the overall experience. For example, a dealer can integrate a customer portal and e-commerce capabilities into the system. The dealer can customize the system to meet their needs. And, if the dealer wants to sell cars online, it can use a web-based DMS.