Last Updated on November 9, 2022 by
Customer satisfaction is significant when it comes to business operations. Error-free and credible data plays a key role in making streamlined service delivery possible that helps enterprises create a loyal customer base. User details like name, date of birth, address information, postal code and other personally identifiable information such as social security numbers (SSNs), credit card pins, and biometric identity – are of utmost significance when we talk about online business like e-commerce platforms and digital service providers.
Consistent and correct address data make sure a timely and satisfactory service delivery. Delivering products and providing services to the right customer at the right time can maximize positive outcomes in terms of both market reputation and customer satisfaction. On the flip side, if businesses fail to perform proper address verification of their clients and consumers, they are subject to serious consequences such as loss of customer trust, failed shipments, returned mails, and significantly deteriorating sale opportunities.
Address Verification – What it Means
Address verification is a service through which businesses can make sure their customers provide them with the right address information. These tools take into consideration original government-certified documents, travel passports, driver’s licenses, debit or credit cards, or any other form of identity proof from the onboarding user. The information present on these IDs is scanned using an OCR (Optical Character Recognition) solution that readily extracts relevant details in real-time to assist the address and identity verification process.
Address validation services also check if the submitted documents are authentic, i.e., they are not photoshopped, tampered, are missing any holograms or rainbow prints, or have fabricated information. The artificial intelligence models supporting the address verification solution detect all kinds of ID fraud ultimately preventing identity thieves from succeeding in their dirty motives.
Digital Address Verification to the Rescue
In the digital space, it has become increasingly important for online businesses to have some means of the address verification mechanism. These solutions allow enterprises to plan customer orders well and make sure the product is delivered to the right buyer on time. Proper and timely service delivery helps businesses deliver a purposeful experience to their end-users and create a good brand reputation in the market. Below are listed some aspects of address verification service that work wonders.
Customer-centric Strategy
Delivery addresses need to be accurate and concise for businesses to carry out deliveries without hassles and delays. Not keeping a check on correct address information can lead to a huge amount of customer complaints that can affect a company in the long run. The smallest error in an address can result in a parcel being delivered to the wrong recipient.
To address this problem, address verification offers a viable solution for businesses and their customers. The address verification service (AVS) not allowing incomplete and incorrect addresses in the first place can make sure that no wrong information gets transmitted without approval. AVS, usually powered by artificial intelligence and machine learning models can offer real-time and intelligent suggestions to users allowing them to make informed decisions based on conclusive evidence.
No More Returned Mails
The wrong mailing address and result in a returned mail to the sender. Although this may not seem like one hell of a problem for large-scale enterprises, frequent and consistent mistakes in user addresses can leave a greater room for error leading to lost business opportunities. In the long run, incorrect addresses can have a significant impact on the business’ growth and their customer base.
Lesser Errors
An address verification service can totally change the way online forms are interpreted. An efficient AI-based address verification service can be built to accept entries only in a given format such as a date of birth in DD/MM/YYYY and the house number as in first by specifying the house number, then the street number and eventually the city, country and, postal code, etc.
Apart from that, common typos and mistakes can be highlighted in the online forms allowing payment gateways and data acquisition platforms to get the best out of their customers’ time.
Meta: Address validation allows businesses to deliver products to the right customers while through intelligent forms that acquire correct address information.
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