Today, clicking an image is as simple as pointing a smartphone towards the object and capturing the picture. But there is no need to say that’s not how the professionals at Vogue and GQ click their models and celebrity pictures. A team of professionals, an expert in image consultancy, spends hours selecting the best wardrobe, makeup, lighting, and body language, to perfectly communicate the underlying message of the image.
Image consultancy is a multi-billion-dollar global industry with several career prospects and ample growth opportunities. If you want to build a career in this field, here are five tips you must follow to become the best image consultant.
- Get An Image Consultancy Certification
To work with models, celebrities and even corporates, you need to be a certified image consultant. Several institutes offer image consultancy certification courses. Pearl X Studio has one of the best and most complete personal styling and image consulting courses you can get. Their course teaches you makeup and hairstyle, mood, looks, body and face shapes, and more. You can apply online to study image consultancy course with PearlxStudio.
- Study Related Subjects
A certification course is enough to kickstart your journey to becoming an image consultant. However, to be an expert, you must also enrol in a course related to image consultancy. Depending on your interest, you can do a short diploma course in subjects like marketing, Ad and PR, psychology, etc. You can also take up creative subjects like art, painting, and photography.
- Attend Image Consultancy Workshops
To expand your knowledge of image consultancy, especially the business aspect, you must not miss out on workshops. These workshops are frequent and cater to all beginners, intermediate and expert-level image consultants. So, whether you are completing your image consulting course or have begun your career, workshops will widen your understanding of image consultancy, business development, and marketing.
- Build a Portfolio
Now that you have the certification and expertise in the business aspect of image consultancy, you need a solid portfolio. The best way to build a portfolio is to give free makeovers, take high-quality pictures of the makeover, and add it to your portfolio. So, when you meet a new client, you will have proof of work that will help you seal the deal.
- Promote Your Image Consultancy Service
Before you can help your clients improve their images, you need to establish yourself as an expert image consultant. Set up a website and professional social media handle to increase your online presence. Add your contact information and your portfolio so your clients can easily find and reach out to you. Also, build industry connections and pass your business cards, so they can refer clients to you.
If you are passionate about having a lasting career in the image consultancy industry, follow the steps mentioned above to become the best image consultant. So, get a certification, study related subjects, build a compelling portfolio, and start your career as an image consultant.